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With a successful launch and start, the next hurdle was getting LangaList Plus subscribers to renew. Many e-newletters and e-zines such as Salon have found that getting subscribers to take a risk on a publication is diffucult, but keeping them through the first renewal is nearly impossible. Yet at the end of his first renewal rate. According to MarketingSherpa.com (2003), "ın the print newsletter world this would be considered for B2C."